To consolidate ourselves as the most important Mexican Film Festival for the North American film industry, creating useful and important partnerships between the members of the film community in North America.  

To contribute to the Mexican film culture through a cinematographic proposal and collateral activities that promote and encourage discussion, creation and reflection both among professionals and the Festival’s audience.   We also seek to become a platform capable of launching and give visibility to the talent of Baja California Sur and to connect it with the international film community.  

We believe in cinema and its power as an engine for individual and collective change; a promoter of reflection; cultural nourishment that fills us and allows us to broaden our minds.